Saint Laurent's Power Woman - The New York Times Thats critical: Saint Laurent doesnt give into trends, not even to court the sought-after Gen Z customer. Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like. Her major renovation of the companys organisation not only consolidated the brands new image, but also allowed Saint Laurent to reach a whole new audience. Customer Service. Bellettini believes having a permanent collection is vital in ensuring brand awareness and recruiting customers. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. The chief executive officer of Saint Laurent last year steered the brand's revenues past the barrier of one billion euros, or $1.11 billion at . Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. Bellettini explained that she was not afraid: I am Italian, I can speak with my hands, I would figure it out. Bellettini, Rosenkranz, and Siegal shared a laugh at this response. The reality, however, has proven to be very different. We work a lot on conversion.. Bellettini, a former investment banker, had stints at Prada group and Helmut Lang. One featured a model in a fur jacket and fishnet tights reclining with her legs spread wide open; the other, a model in a leotard and roller-skate stilettos bending over a stool. Slimane leaves Saint Laurent, and Anthony Vaccarello is named. When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. Her obsession is paying off. Londons Investment Appeal Is Unraveling as Arm Heads to the US, UN report: Modern weapons being smuggled to Haiti from US, British Parents Turn to Home Equity to Help Young Buy Property, Sorry, Fed, Most US Mortgage Rates Were Locked in During Pandemic Lows, Fed Says MoreRate Hikes Are Needed to Curb Inflation. Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, says a crucial part of managing a business is balance. 2023 Fortune Media IP Limited. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house. Chief Executive Officer, Yves Saint Laurent at Kering - View - Kering org chart. Francesca Le Photos and Premium High Res Pictures - Getty Images She doesnt use mascara or foundation. Bellettini will succeed current chief executive Paul Deneve, who after two years at the head of the luxury fashion label is leaving for a position in the technology industry in California . Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. At the forefront of this strategy is balance. And she had done it all while navigating the departure of Saint Laurents star designer, Hedi Slimane, and the transition to a relatively low-key unknown, Anthony Vaccarello, a change of creative leadership that had the industry predicting disaster for the brand. My Lover, My Son (1970) - IMDb Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. Working with her is enriching, Mr. Vaccarello said. Francesca Bellettini is 50, she's been the President and Chief Executive Officer of Yves Saint Laurent and Member of the Executive Committee of Kering SA since 2015. Indeed, it is this quality, together with a deep understanding of the importance of balance in all aspects of business, that has propelled Saint Laurent to remarkable heights in todays turbulent economic landscape. Offers may be subject to change without notice. In 2008, she joined Bottega Veneta and became Worldwide Merchandising and Communications Director in 2010. Forging Saint Laurent's Future with Francesca Bellettini Cross selling requires more time. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. That means you risk having more leftovers. All rights reserved. Will Others Follow? Bellettini took it to that level within a three-year period. Customer Service. The event ended with this final question: what is the greatest piece of advice you can share to the audience? Bellettini says her brand derives its revenue from a range of. PARIS Francesca Bellettini is riding high.. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. I could spend all day in here, Vaccarello says. She doesnt wear hose even in the dead of winter. Bellettini also shared how she still does not speak French. That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. Facebook gives people. Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. We knew that this was a super-healthy girl who had been working with us forever and we didnt see anything bad, Ms. Bellettini said. The biggest move to bring clarity back was changing the brand name. According to the fashion house's CEO, Francesca Bellettini, the Vaccarello era at the fashion house will be a . Sometimes if you look at one part, you lose the full picture, she says. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Mr. Vaccarello and Ms. Bellettini have since become soul mates. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. You will be notified in advance of any changes in rate or terms. Escucha 'Nice to Meet You (Acoustic Live Solo)' de Francesca Michielin en Apple Music. She is determined never to panic or bow to public pressure out of fear. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). It earned the brand criticisms. Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. From 2008 to 2013, she worked at Bottega Veneta, eventually as worldwide merchandising and communications director. As a luxury brand, you secure the best part of the leather. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. Saint Laurent is never too skewed vis--vis anything vis--vis a product category, vis--vis a channel because we really believe in balance. Check if your Board of Directors | Ferrari Corporate Opinion: No Country for Alzheimers Patients, Opinion: Common Sense Points to a Lab Leak, Opinion: A Nikki Haley and Vivek Ramaswamy Victory, Opinion: Overruling the District of Columbia on Crime. (Bellettini has been opening an average of 20 new stores per year globally.). Now Dravida, also the firm's chief executive, is conducting research trials to treat a number of debilitatingconditions, including rheumatoid arthritis, muscular dystrophy, and stroke. He gives you autonomy within a framework., Ms. Bellettini relied on her Italian identity to navigate the alien culture of Paris. The World's Most Powerful Women: April 26 | Fortune Markdowns are now limited to controlled environments meaning few private sales dedicated to selected clients and outlets, which she calls a legitimate channel with very small overlap of clientele with stores. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. PARIS Francesca Bellettini doesnt style her hair. Around 60 per cent of Saint Laurent's clients were locals in 2020, according to Morgan Stanleys estimates. Its no longer about brand loyalty so much as in being at the forefront of peoples minds, said Gail McInnes, fashion industry expert and CEO of Stylist Box. A great sales force can make a difference, in terms of proposing a silhouette. It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. And you have to act as if youre already there., https://www.nytimes.com/2018/02/27/style/francesca-bellettini-yves-saint-laurent-paris.html. Ms. Bellettini said that she received a stream of hate emails, including one calling her a whore. It was drastic, said McInnes. After graduation, she moved to New York for a training program with Goldman Sachs, then to London to work with its Italian mergers and acquisitions team. International Womens Day happened to coincide with the campaign. Due to the extraordinary growth of the company under her leadership, she has been named by the Financial Times as one of the 25 most influential women of 2022. To receive the Vogue Business newsletter, sign up here. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. In the past we would use it to do flooring of the warehouses. Victoria Beckham and Francesca Bellettini talk creativity and Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. A University of East Anglia researcher, Helen Bear, is developing technology to enable computers to read lips. Enduring look Standard Digital includes access to a wealth of global news, analysis and expert opinion. cookies Francesca Bellettini | Kering California Weighs $360,000 in Reparations to Eligible Black Residents. Simply log into Settings & Account and select "Cancel" on the right-hand side. Frances advertising watchdog asked Saint Laurent to modify two ads. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. Bellettini proclaimed herself to be a perfectionist; and although this can be helpful to produce meticulous work, she also recognized how it does not allow for mistakes; and, mistakes are critical on the journey to growth and success. Twenty-nine years old is a little early to do a job for money. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and is Chairman at Yves Saint Laurent of Monaco, Chairman for Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman at SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman at Yves Saint Laurent Boutique France SAS and Co-Managing Director at Yves Saint Laurent Germany GmbH. 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But I dont have to do something to please someone or some client.. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Specifically, by handing greater autonomy and authority to local market chiefs, the brand has been able to connect far better with audiences in each region. This was a further step, she says. Speakers like Victoria Beckham, Saint Laurent chief executive Francesca Bellettini, Balenciaga CEO Cdric Charbit and model Bella Hadid engaged with a variety of issues: technological disruption, developing sustainable practices and . How Saint Laurent Became a $3 Billion Powerhouse. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. How Yves Saint Laurent's CEO Worked to Improve Corporate Culture From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. She had always loved fashion, but the job came with a 50 percent pay cut. Rebecca Faria, a 29-year-old Brazilian. or Francesca Bellettini has achieved the impossible with Saint Laurent Eileen Fisher is trying to raise the bar for sustainable fashion. Speaking of Gen Z, she says the key is to be authentic. In fact, the Parisian fashion house is doing so well it has become the fastest growing major brand in the competitive luxury fashion space. One question asked Bellettini what she most enjoyed about her job. Her extensive managerial experience in the fashion industry precedes her time at Bottega Veneta;she previously was a merchandising director at Gucci, operations manager at Helmut Lang, and has also held various positions at Prada. One Year with Print $8.95 Per month Billed annually at $107.40 Cancel anytime Indeed, the CEO of French fashion house Yves Saint Laurent, Francesca Bellettini, came to realize the storied firm. of Saint Laurent, she was the first name on my list, Mr. Pinault said. In 1999, he offered her a job as part of Pradas then-new business development division. It was an anecdote from the early times of her career when she attended a meeting. university (For example, we would never do gaming simply because its something Generation Z is into. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. Impressively, the executive has maintained the house's upward trajectorydespitethe departure of its star creative director Can New Bottega Balance Hype, Heritage and Rapid Growth. You can unsubscribe at any time. analyse how our Sites are used. The 39-year-old fashion designer has always been a low-key personality, loath to toot his own horn, even though he has enjoyed double-digit sales growth at Saint Laurent since he was named creative director in April 2016. Hear the latest economic, business and market news, as well as global, national, and local news. offers FT membership to read for free. Cathy Chai left her steady job in financeat a UN agencyin Beijing for a finance gig at Medecins San Frontieres (Doctors Without Borders) in war-torn South Sudan. She was a villain, then an icon. After graduating from high school, Bellettini had two plans. organisation Francesca Bellettini, Luxury Fashion Leader - Bloomberg Saint Laurent was the star of the Kering Groups most recent earnings publications. Nevertheless, Bellettinis success was not easy to achieve. Con Romy Schneider, Donald Houston, Dennis Waterman, Patricia Brake. Some people dont believe it, but Anthony was the only one I met for the job.. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. Mr. Vaccarello and Ms. Bellettini have since become soul mates. Diversification has been one key to the houses current success. Biography of Francesca Bellettini - The Official Board She was there to review a collection for the upcoming season. A record number of women made Britains rich list, Yves Saint Laurents chief exec talks about managing a successful fashion business, and in one area of Silicon Valley, women rule. The established fashion executive spent years at the helm of several Kering brands before being tapped to lead Saint Laurent. Francesca Bellettini joined Kering in 2013. Its part of the DNA of the brand, Bellettini told Business of Fashion (BoF) in an April 2016 interview. CEO and president of Yves Saint Laurent, Francesca Bellettini . She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. Now, we have arrived at a level of quality that is so high that we can use them for trimmings of some products. Ms. Bellettini, an executive director at Bottega Veneta, will succeed Paul Deneve, who is leaving to join Apple Inc. after just two years at the fashion label. When she arrived from another Kering brand, Bottega Veneta, in 2013, the. . Why is Anthonys ready-to-wear always pictured in the magazines with our bags and shoes? Luckily, everyone in Bellettinis team did speak English with her. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. He never frightens you, she said. Investing veterans Deborah Jackson and Andrea Turner Moffitt connectfemale entrepreneurs with investors in a creative way with their firm, Plum Alley Investments. While she was working as an investment banker, the fashion industry was flourishing. We talk a lot about strategy, where we want to go. Rosenkranz and Siegal moved on to the audience Q&A section of the talk, where they noted that Fashion@Brown had received pages and pages and pages of submitted questions. This documentary-style series follows investigative journalists as they uncover the truth. Francesca Bellettini Photos and Premium High Res Pictures - Getty Images It became modern and sleek, with an homage to the brands history, while elevating it from the image Yves Saint Laurent called to mind at the time it made everyone have an opinion. Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, Gina Miller, co-founder of investment boutique SCM Private, has campaigned against sneaky chargesin the asset management market. 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Nonetheless, the brand attracts luxurys coveted younger consumers. Quick to smile at everyone, even in a smile-stingy city like Paris, she is also famously calm and loath to second-guess herself or her team. The rue de Bellechasse headquarters was the idea of Francesca Bellettini, president and CEO of Yves Saint Laurent. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. This inspired Bellettini to, in 1999, join the Business Planning and Development division of the Prada group. As her son is somehow part of her dead lover, she falls in love with him and tries to seduce him, but he has a girlfriend named Julie. There are 12 older and 7 younger executives at Kering SA. Saint Laurent CEO Francesca Bellettini's big ambitions Saint Laurent is the new rising star at Kering. , who was succeeded by Anthony Vacarello in April 2016. Francesca Bellettini with creative director Anthony Vaccarello and Franois-Henri Pinault, chairman and chief executive of Kering "That is something that you learn in banking," she adds.. Francesca Bellettini, the chief executive of Yves Saint Laurent, in Paris. I never have the feeling that we should do something different.. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. Some mourned the YSL moniker, while others embraced the freshness of the new name and new look. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. Subhadra Dravida founded Transcell Biologics, a stem cell technology company, in 2009. (if applicable) for The Wall Street Journal. The enshittification of apps is real. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. The company broke even two years ago and recently received its firstinvestment from the Indian Angel Network. Bellettini is the kind of person who is goal driven and focusing on pushing forward towards that goal, said McInnes. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. Balance is also evident in Saint Laurents approach to its clientele and distribution. The looks Anthony does for the shows are incredibly complete jewellery, shoes, etc. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. But she did not pull the ads. He was required to sign a confidentiality agreement. Bloody hell!. Saint Laurent wanted to be a billion-dollar company. She climbed the ladder at Kering starting in 2003, when she joined as strategic planning director and associate worldwide merchandising director of Gucci. Saint Laurent wanted to be a billion-dollar company. Previously, she worked in Compass Partners International, UK from 1998 to 1999, in Deutsche Morgan Grenfell, UK from 1996 to 1998 and in Goldman Sachs . Definitely the sensitivity of people and their ability to speak out is much bigger than before, she said. Bellettini joined YSL during a crucial time in its development. Premium access for businesses and educational institutions.
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